Peter Lacey, icd.d
Peter Lacey is the founder and Chairman of Cervus Equipment Corporation (TSX:CERV) a Canadian public company headquartered in Calgary, AB. Cervus is comprised of 63 equipment dealerships, representing John Deere agricultural equipment, Peterbilt Truck dealerships, and material handling dealerships. These dealerships are located across Western Canada and Ontario. Cervus also operates John Deere dealerships in Australia and New Zealand.
Annual sales exceeded $1.3 billion for Cervus in 2018.
Mr. Lacey has most recently served as Lead director for Entrec Corporation and Audit Committee Chairman for Memex Inc., two other Canadian public companies as well as director for several other private companies.
Mr. Lacey served on the Red Deer College Board of Governors for 7 years and as Chairman of the Board of Governors for 4 years. Mr. Lacey also served on the board of the Red Deer College Foundation, prior to his appointment to the Board of Governors, as well as the committee to fund the Library Information Commons at the College.
Mr. Lacey also served as a director and past president on the Board of Canada West Equipment Dealers Association, the trade association serving the farm equipment dealer industry in Western Canada and Mr. Lacey was recognized as “Dealer of the Year” for 2014.
Mr. Lacey recently received his ICD.D designation from the Rotman School of Business and the Institute of Corporate Directors.
Peter is a long-term resident of the community of Red Deer and is or has been involved in a variety of community activities including Rotary Club, Ski Club, Public School Advisory Boards, Trade Associations and various City of Red Deer Boards and Committees. Mr. Lacey along with his wife, Kathy have been long term financial supporters and volunteers for the Red Deer Regional Hospital as well as Red Deer Public Schools. They are also active with A Better World organization that provides partnership solutions in a number of third world countries. Peter and Kathy have assisted in building a school and two medical clinics in Kenya, and are supporting a Women’s Empowerment group in Kenya providing loans for agricultural projects. Mr. Lacey is also chairman of the board of a commercial farm in Uganda.
Peter and Kathy have been married for thirty-six years and they have three adult children and four grandchildren.
Mr. Lacey is 63 years young and enjoys golfing, skiing, boating, reading, travel and assisting others with creating solutions to help themselves.